More  for your business.
We grow unique brands by cultivating healthy culture & creating great design. 


Unleash your full potential

When companies need help with increasing consistency between their internal and external brand image to achieve better costumer trust and employee efficiency, they come to us.



Happy Company works in the fields of corporate behavior, communications and design. We listen, understand and act from body, mind and heart. We know: Life’s too precious to not lead your business with love.


Our Mission

Supporting you on the way to really love what you and your team is doing and to do what you all love.

The rest will be your success story.

We work with our clients in four ways

We work with our clients in four ways

Brand Positioning

„We trust the brave because they have stood up for their values in their own unique way.“

Reduce direct competition via brand positioning by emphasizing your natural unique selling proposition: your company is by nature unique, by that your offer is unique. A Brand positioning can help you to detect your corresponding target audience and to position yourself in market areas with less direct competition. By that you safe energy and ressources. Invest them in making your value proposal even greater.

What we do: 1) analysis of market, competition, target audience and brand, 2) brand positioning workshop based on the results, 3) supervision of a sustainable implementation

Brand Strategy

„Any concept is worthless if it cannot be lived or translated into practice.“

Shape your brand from the inside out to create clarity, promote motivation and increase efficiency. Stop wasting your money on expensive and inefficient management and start becoming really productive by integrating all employees in the design process of your company. A healthy and efficient company needs teams that love what they do and do what they love in in alignment with the company's values, beliefs, mission and vision.

What we do: 1) Creating a Vision roadmap, 2) defining the major miles stones, 3) aligning all stakeholders for accountability

Brand Design

„Create your own communication instead of repeating over and over again what millions already have said before you.“

If you always do what everyone else is doing, you will end up with the same problems that everyone has: endlessly burning money because you are fighting your competitors for customers instead of defining your own target audience that nobody can snatch away from you. Brand Design boldly supports you there.

What we do: 1) Detecting your target audience, 2) finding your unique and genuine way of communication, 3) supporting you in reaching your target audience.

Brand Optimization

„Lead your business from mind, body and heart and use the intelligence of your whole team to create one success-story.“

Recognize and eliminate the causes of problems with Brand and Business Optimization Workshops instead of just constantly fighting the symptoms! If you keep getting into similar problems, then you have only been fighting symptoms instead of eliminating the causes. The Happy Company Model is helping you to get straight down to the roots.

What we do: 1) Guiding you and your team to define all obstacles, 2) categorizing them and detecting the root causes, 3) developing applicable and pragmatic solutions.

Let's see if we're a match.

Just book a call by hitting the button below.
And let's make the magic happen.


Why Happy Company?

With 10 years of experience in corporate identity, cultural business development and great design we are your partner to make your team and brand even stronger.

How we work

We enable our customers to build a bold identity that adds genuine value to their employees, customers and the world.

What we do

Happy Company is shaping identities from the inside out guiding positioning workshops for leaders and employees. By creating a self-understanding you enable your greatest potential as a company by using the collective intelligence of all shareholders. We translate this identity into design that communicates the value that is added through your products to the lives of your target audience.

We offer: Positioning Workshops / brand identity strategies / implementation processes / success measurements / authentic communication & design / and a great time together.

Who we work with:

Start-ups / small & medium enterprises / You.


We enable all visionaries, transformers and doers to dream, create and optimize.

We work for and together with companies with a clear focus on genuine sustainability.
We empower the ones that are willing to be the change that this world needs.

We support the ones that are willing to have a healthy work culture with genuinely motivated people, low sick-leave rates and employee turn-over, products that make a difference and a vision that moves the world.


Your company is build for transformation. You want to create positive impact by your philosophy, by your great team, and by your products and services. We help you to achieve exactly that. We have the tools to create:

a holistic positioning that works in the inside and outside,

pro-active change by navigation models that allow permanent orientation, 

and great stories to move your audience in sustainable ways.



Your company knows the market, knows the client, has amazing competences on board and serves with products that are trusted. Either the market is too aggressive, you’re missing needs of the customer or inside the company conflicts arise. Essentially the daily work feels heavy. This are normal problems during a certain growth phase. Don’t worry, we’re there to address the issues and to make your ship better in navigating the difficulties.


Happy Company is brand new.
And has already loads of experience.

Hello, I'm Felix, the founder of Happy Company. For fourteen years I have been accompanying brands in their cultural and visual development, fostering their identity growth and creating design that communicates their uniqueness towards all stakeholders.


Berlin, Germany
Phone: +49 (0) 179 76 77 223

legal info & privacy policy

© Happy Company 2021
Corporate Identity | Culture | Design

"Everything you want is on the other side of fear."
Jack Canfield