Build a company people trust, a brand teams believe in, and a strategy that remains relevant when markets shift.
What we do:
We align leadership, marketing, branding and purpose via strategy into one coherent system and story.
The Result:
You gain clarity for action to move your business from just surviving into thriving.
In Detail
Leadership
Contemporary leadership doesn’t work vertically anymore. Hierarchy still exists. Authority still exists. But control doesn’t create commitment. If you don’t meet people at eye level, they disengage. If you don’t see the human behind the role, they stop seeing you as relevant. Leadership today is relational. It’s about clarity, responsibility, and psychological safety. Not dominance. You don’t build loyalty through pressure. You build it through trust, coherence, and embodied authority. If your team behaves like your customers – distant, transactional, non-committal – look at your leadership culture first.
Strategy
Have you noticed that the future of your company doesn’t wait for you? Markets shift. Talent shifts. Culture shifts. If your strategy is based on yesterday’s logic, you’re already behind. I work with you and your team to build a future proof strategy, not to optimize survival, but to move from surviving to thriving.
Thriving means:
• Clear positioning
• Strong internal alignment
• Real long term value creation
Strategy is not a slide deck. It’s a living agreement about where you’re going and why it matters.
Marketing
You want customers. Or clients. Fine. Markets have always worked the same way. Trust first. Transaction second. If people don’t trust you, they won’t buy from you. If you don’t understand their real needs, you’re just shouting into the void. Marketing is not manipulation. It’s resonance. You create a space of clarity. You articulate real value. People recognize themselves in what you offer and then they gladly exchange money for it. If your marketing feels pushy, something inside your company is misaligned.
Branding
Branding is not a logo. It’s not colors. It’s not typography. It’s not a fancy website. Branding is identity made visible. Define your Why. Translate it into How you act. Express it through What you create. And then look at the whole system:
• Your team
• Your customers
• Your suppliers
Where are the intersections healthy? Where are they transactional? Where is value flowing and where is it leaking? Strong brands are coherent ecosystems. From the inside out.
Purpose
This is where everything connects. A company without purpose extracts value. A company with purpose creates value. Purpose aligns leadership. It sharpens strategy. It clarifies marketing. It strengthens branding. Purpose is not a slogan on a wall. It’s the decision to build something that matters. An impact brand doesn’t just sell. It contributes. When your team is united internally and your communication is honest externally, you stop chasing relevance. You become relevant.
"The only way to do great work is to love the work you do."
Steve Jobs
We do
Workshop Awesomeness
Align your Vision with your Team
In your daily businees you get lost in the micro-management. Our workshops pulls you and your team out of the everyday work to create a bigger, better picture of the future. Together, we transform intelligence into strategy and translate strategy into successful action: we bring power and passion into your team and brand.
Design Magic
We connect your Brand with your Audience
In our global markets people get spoiled with great advertisement and brand experiences that is moving them in the inside. We bring your brand alive. Together we leverage your unique story and turn it into a touching and successful brand experience. We turn your audience into brand ambassadors.
Consulting & Coaching
Bring Clarity to your Mind and your Work
Management is a relic of the hierarchical structures of the past. Today, great companies need role models to lead by example. Grow into greater courage and enhance clarity. We enable you and your team to make the unseen visible, to act proactively and plan for the long term, keeping the big picture in mind.
Seminars & Trainings
Let your Team love what they Do
We are in the midst of a revolution in work culture. New generations want to be valued as humans at work. Science is showing us today: it is much more profitable to allow and support happiness & health. We share impeccable arguments in form of strategies, methods and models. Let your employees feel the purpose of their work.
USE CASE 1:
USE CASE 1:
NeuroNation
Start
The two founders startet a brain training web and app business after having built this as a hobby project. The goal was to offer effective brain training to a broad audience.
Tools/Skills/Time
Leadership Culture, Branding Strategy, Product Development and Design (UI/UX, Ads, Corporate Identity)
6 years of cooperation
Results
The company was growing from 3 to 50 people, we got 10 Mio. users in 8 different languages and got listed in the Best Of lists of apple and google app sores. The brain training is included in the German health insurance treatment options.
Ilya Shabanov, Founder of NeuroNation (Synaptikon GmbH)
“Through his work, Felix helped us at NeuroNation to achieve a consistent appearance that lasted for many years. In 2014 and 2015, Felix’s unique app design was responsible for us getting into the Best Of lists from Google and Apple. Personally, working with him was just fun.”
2×
In Best Of lists in Apple & Google App Stores
50
Team members
10mio
User Growth
USE CASE 2:
USE CASE 2:
WINDnovation
Roland Stoer, co-owner of WINDnovation
“Felix Mäcke has been our reliable partner for brand strategy and graphic design for more than 10 years. In doing so, Mr. Mäcke not only showcased our image excellently, but also contributed significantly to the success of WINDnovation in national and international markets.”
Start
When I met WINDnovation in 2012, they ahd an ineffective brand communication, no brand positioning, and the renewable energy market situation got increasingly difficult due to political changes and decrease fo subsidizations.
Tools/Skills/Time
Brand Positioning, Brand Strategy, Design (Website and Corporate Identity including digital and print media)
10 years of cooperation
Results
In a market where smaller companies are ceasing to exist and consolidation among market players is advancing, WINDnovation has managed to successfully assert itself in the market through bold brand communication.
15
years of successful wind engineering
100+
New clients
20mio
Revenue Share
USE CASE 3:
USE CASE 3:
Ziel-Gerichtet
Start
The coach Karsten Bretschneider needed a brand strategy and design to market his coaching business to health institutions like care homes.
Tools/Skills/Time
Brand Positioning, Brand Strategy, Design (Website, Print and Corporate Identity)
11 years of cooperation
Results
Karsten maintained the market position of his coaching company for ten years and is currently launching his new consulting business for strategic sustainable development.
Karsten Bretschneider, Founder of Ziel-Gerichtet
“Felix created a timeless but effective Corporate Design for me. An investment that over time payed back more than a hundred times.”
10+
Years of successful business
5000+
Participants
200k
Revenue Share
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