Business Development · Branding · Design
The world is changing fast.
Your business can change with it.
We help companies become healthier, more resilient and more relevant by amplifying the potential of their people, intelligence and resources.
The reality
Markets are volatile. Purchasing power is under pressure. Political polarization is reshaping societies. Climate change is altering economies, resources and supply chains. Technology is transforming how we work, communicate and create value.
At the same time, people are questioning how they want to work, what they want to contribute to and which companies deserve their trust.
These forces are already changing markets. How will your company respond?
Three things you can change today
Use your intelligence
A resilient company needs people who understand what they are doing, trust each other and can make good decisions when circumstances change.
Your company already contains knowledge, experience and creativity. Make it accessible. Share information, give responsibility and include your team in operational and strategic decisions.
Strengthen your signal
Strong brands create orientation. Look at your market, customers, suppliers and competitors, then look inward.
What do you stand for? What value do you create? What signal are you sending? Does your audience understand it?
Check your health
Every company is a living system made of people, relationships, resources, information and decisions.
Look at where information gets stuck, decisions become difficult, motivation drops, resources disappear or strategies continue after their purpose has expired.
Free resource
30 questions to make your company stronger, healthier and ready for change.
The Happy Company Model
A company consists of people. People are alive. Their relationships create culture. Their decisions create structures. Their actions create value.
We use the Happy Company Model to examine an organization as a whole and make visible where energy flows, where it gets stuck and where unused potential is waiting to become productive.
A healthy company can perceive, learn, adapt and create.
Purpose · Motivation · Cashflow · Vision & Culture
Responsibility · Communication · Structure & Strategy · Leadership
Creativity · Competencies · Team · Products & Services
How we work
We reveal what is needed, align your company with market reality, create the right solutions and learn from what happens.
Understand the company, its people, its needs and its environment.
Bring purpose, people, strategy and market reality into alignment.
Turn strategy into structures, products, communication and experiences.
Measure what happens, learn from reality and improve.
Founder
I founded Happy Company because companies are among the most powerful structures we have for organizing human intelligence, resources and action.
For more than fifteen years, I’ve worked with founders, teams and organizations at the intersection of business development, branding and design.
I believe the people inside your company already hold much of the intelligence you need. My work is to make it visible, connect it and help turn it into action.
“The best solutions become possible when the intelligence already inside a company can move.”
Felix Mäcke
Selected case · NeuroNation
Before founding Happy Company, Felix worked with NeuroNation for six years, first as an independent designer and strategist and later as Design Lead.
During that time, the company grew from 3 to 50 people, reached 10 million users in eight languages and was featured in the Best Of lists of both Apple and Google.
“Through his work, Felix helped us at NeuroNation to achieve a consistent appearance that lasted for many years. Personally, working with him was just fun.”
Ilya Shabanov · Founder of NeuroNation
Business as a revolution
Start with a conversation about where your company is today, what is changing around you and where the greatest potential lies.
Building healthy organizations for the economy of tomorrow.